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PRIVACY POLICY

Last Updated: January 2026

Optimax Investment Ltd. together with its subsidiaries, affiliates, or related companies (collectively, the "Company", "Optimax", "Eyeaddon", "our", "we" or "us"), provides its customers and potential customers ("Customer", "you" or "your") with ecommerce websites, such as: www.eyeaddon.com, m.eyeaddon.com and www.ottica.com as well as any other websites, mobile sites, (our "Sites") and mobile applications (our "Apps") (collectively, our "Properties") owned, operated and/or distributed by the Company, as well as our provision of products and services provided or made available by Eyeaddon through which we provide personally tailored offers for eyecare and eyewear products and associated services (collectively, our "Services").

This Privacy Policy ("Privacy Policy"), including the Cookie Policy, forms an integral part of our Terms of Use.

As we are committed to protecting your rights to privacy, this Privacy Policy further explains how we safeguard your information we collect or to which we may have access, through your use of our Properties, the Services or otherwise through marketing campaigns, how such information may be used or shared with others, and how you may exercise your rights related to your Personal Information (as defined below), all subject to applicable laws.

PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE ACCESSING AND USING OUR PROPERTIES OR SERVICES. BY ACCESSING OR USING OUR PROPERTIES OR SERVICES YOU ARE ACCEPTING THE PRACTICES DESCRIBED IN THIS PRIVACY POLICY. IF YOU DISAGREE TO ANY TERM PROVIDED HEREIN, YOU MAY NOT ACCESS OR USE THE SERVICES.

POLICY TOPICS

  1. Policy Amendments
  2. Categories of Information Collected and The Purpose of Processing
  3. Virtual Try On Tool
  4. How we Collect your Information
  5. Cookies and Tracking Technologies
  6. Sharing Personal Information with third parties, and the categories of such third parties
  7. Data Retention
  8. Information Security
  9. Where Do We Store Your Information
  10. Children
  11. Your Rights
  12. California Notice
  13. Colorado Notice
  14. Connecticut Notice
  15. Virginia Notice
  16. Utah Notice
  17. Nevada Notice
  18. General Information

1. POLICY AMENDMENTS

We reserve the right to amend this Privacy Policy from time to time, at our sole discretion. The most recent version of this Privacy Policy will always be posted on the Properties and the update date will be reflected in the "Last Updated" heading. We will provide notice if these changes are material, and, where required by applicable law, we will obtain your consent for such changes. Any amendments to the Privacy Policy will become effective immediately, unless we state otherwise.

2. CATEGORIES OF INFORMATION COLLECTED AND THE PURPOSE OF PROCESSING

You are not required to provide us with any Personal Information. However, depending on the Service used, certain features will require processing of Personal Information, or sensitive information under applicable law.

"Personal Information":

is individually identifiable information, namely information that identifies an individual or may, with reasonable efforts or together with additional information we have access to, enable the identification of an individual, where identification of an individual also includes the association of such individual with a persistent identifier such as a name, an identification number, persistent cookie identifier, etc.

"Non-Personal Information":

is information that does not personally identify an individual and includes technical information such as the type of device, time stamp, or any Personal Information that has been anonymized or aggregated, provided that such information can no longer be used to identify a specific natural person. For the avoidance of doubt, any Non-Personal Information connected or linked to Personal Information shall be deemed as Personal Information as long as such connection or linkage exists and identifies a natural person.

"Personal Health Information" or PHI:

means any information which relates to eyeglasses, prescription, or the provision of eye care services, identified with an individual who is the subject of such eye care services and considered under the Health Insurance Portability and Accountability Act of 1996 ("HIPAA") as Personal Health Information ("PHI"). The Properties are in essence, a consumer e-commerce platform, which are not subject to HIPAA, however, we take the confidentiality of your PHI very seriously therefore we choose to adopt the strict HIPAA Rules in maintaining the PHI as further detailed in the Notice of Privacy Practice.

We may also use or disclose to third parties, aggregated, or de-identified information ("De-identified Data") and we do not limit our third-party providers from using, selling, licensing, distributing, or disclosing deidentified data.

See below details of the types of information we collect, access, share or use, and the purpose for processing such information:

Contact Communications:

When you contact us with any inquiries, through any means of communications we make available (e.g., an online form available on the Properties, email correspondence, chat, social media chats, toll free number, customer support, help center, etc.), you will be requested to provide us with your contact information such as your name, email address telephone number, and any other information needed to trace your order, or any information you choose to share with us through your correspondence or other communications with us.

Purpose of collection:

We use such contact communications for the purpose of responding to your inquiries and provide you with the support or information you have requested. Our correspondence with you, and its content, may be further processed and stored in order to improve our customer services as well as in the event we reasonably determine it is needed in order to comply with any regulatory requirement, or for handling and defending against any dispute you might have with us.

Further, calls may be recorded for the purpose of improving our customer support services or sales.

Checkout and Account Registration:

When placing an order, you may decide to create an account or continue as a guest. During the transaction, we process your full name, age, date of birth, language preference, email address, items you chose, saved items, shopping history, your address, phone number and any information associated with the transactions, including payment information or health insurance information, as further detailed below.

We will also collect information pertaining to shipping, delivery, postage, billing and other information used to transact and deliver through the Platform, and where applicable, information required to clear customs (such as Tax ID or other identification numbers). Additionally, if you choose to register and create an account, during the registration process you will be required to create a password. This information will be processed when you login as well, so please keep your credentials secure and confidential.

If you choose to sign in through your social accounts (e.g., Google or Facebook account), certain Personal Information about you will be shared with us. You have the ability to control the Personal Information to which you allow access through the privacy settings on the applicable social platforms and the permissions you give us. By associating an account managed by a social platform with your account and authorizing us to have access to this information, you agree that we may collect, use and retain the information provided by these social platforms in accordance with this Privacy Policy.

Purpose of collection:

We use this information to provide our Service, send you the items you requested, to personalize and customize the Services and improve the Services. We use such information to create and designate your account, authenticate and validate access, enable log-in, access and use of your account as well as to send you needed information related to our engagement (e.g., send you a welcome message, notify you regarding any updates to your orders, send applicable invoices, etc.)

By registering to or providing us with your e-mail address or any other contact information, you hereby agree that we may contact you for the purpose of informing you regarding our Services which may interest you, and to send to you other marketing material. You may opt-out by sending an email to the following address: privacy@eyeaddon.com or by pressing the "Unsubscribe" button contained in the promotional communications you receive.

Please note that we may also contact you with essential information regarding your use and interaction with our Services, you will not be able to opt-out of receiving such service messages.

We use the transaction information to profile you, and your preference so we can offer you items we think you will like.

Payment Information:

When you conduct a transaction through the Properties we will process your payments by third party vendors. We do not collect your payment information, we may however, keep the last credentials of your credit card in case of recurring payments. Further, in certain cases, payment is made through your health insurance, which will require us to collect and/or disclose additional information as detailed in the Notice of Privacy Practice.

Purpose of collection:

We use any of this information to provide you with the Services and process the payments of the eye-products you have purchased.

Note: This privacy policy continues with detailed sections covering Usage Data, Advertising and Marketing, Analytic Information and Tracking, Review and Feedback, Social Media Interaction, Newsletter Registration, Mobile Marketing Services, Device Information and Permissions, Virtual Try-On Tool, Cookie Policies, Data Sharing, Retention, Security, Storage Locations, Children's Privacy, User Rights (including state-specific notices for California, Colorado, Connecticut, Virginia, Utah, and Nevada), and General Information.

For the complete and detailed privacy policy, please contact us at: privacy@eyeaddon.com

Contact Us

For any question, inquiry or concern related to this Privacy Policy or the processing of your Personal Information, you may contact our privacy team at privacy@eyeaddon.com